Meet the Family

Nick Smock

Co-Founder & CEO

With the sense of adventure from a young age and a wanting to explore the world, it makes sense I why I would want to Co-create an outdoor lifestyle apparel company. Just like the other Nick, I grew up in northern Michigan. A lot of my time growing up was spent outside doing all sorts of things like hunting, fishing, camping or going on mini adventures with buddy’s. The thought process behind this outdoor company is to incorporate all of the great things we did growing up and continue to do on daily basis. We are simply trying to create a set of products that people can enjoy when they are out exploring this great world and to shine light on some of the environmental issues at the same time. It’s crazy to think that this all this happened because I switched into a journalism class last year and met Nick. Together him and I are Outdoor Ambitions.   


Nick Poli

Co-Founder & Creative Director 

I grew up hunting, fishing, hiking, all that good stuff in a little town in northeastern Michigan. Whenever I’m not doing Outdoor Ambitions or being a full-time student, I try my best to travel, and I love to see new things and travel to new places. I like to push myself creatively so that I can give everyone the best possible products that I hope you'll love and continue to buy. With my background in fashion design, I'm always looking for the next best design trend or idea. It’s weird to think that I met the other Nick in a journalism class in early 2018, and here we are today with a full-fledged company under our belts. I learn something new everyday, I love everything we've created with this company and I can't wait to see where it takes us.


Bryanna Reich

Art Director 

From the time I was just a little girl, I was captivated by art. My biggest inspirations as an artist always come from nature. Growing up in a small town in Northern Michigan, surrounded by pristine forests and water resources, I developed a deep love and appreciation for nature. Currently, I am studying graphic design at Grand Valley State University. In my free time, I enjoy camping, hiking, kayaking and just exploring the outdoors. I look forward to challenging myself and working with Outdoor Ambitions to create something for everyone to love, and products that we are proud of. I'm very honored to be working with individuals, and a company, that share the same respect and admiration for the great outdoors as I do.

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